You want your keywords all to relate to a relevant skill set. Look through job postings you’re trying to land, and make a list of standard terms. Not sure which ones to use? Include the same keywords that you have utilized in your resume. Just like you use keywords when you’re searching the internet, recruiters are using keywords when searching LinkedIn for candidates. Paragraphs should be short to utilize white space for easy skimming, conversational tone, and bullet points to break up the text. “ Consider this your elevator pitch” is the advice found on LinkedIn. Writing an effective LinkedIn summary follows the writing rules for an online audience. The rest of your profile will keep them there. Remember, the goal is to pull a recruiter or manager’s attention in. Include engaging language and humor if that fits. LinkedIn writer Sid Lipsey reminds us to be storytellers with rhetorical questions, projecting confidence. Create a title for yourself, rather than a headline stating your current role. Where a resume is expected to be succinct, your profile is an opportunity to showcase your personality just a bit. This is a lot of virtual real estate to showcase your objective. Invest time in creating an up-to-date and professional profile image.ĭon’t neglect your background image, either. You don’t need to spend hundreds on a professional photoshoot, but you do need a professional-looking shot. Recruiters will expect to see an updated and professional photo there. Unlike other social media sites, LinkedIn is a professional networking platform. Your photo is generally the first thing people see when they come to LinkedIn. Focus On Each LinkedIn Section Separately - Update Your Photo and Background Image Below are some ways to create a dynamic online profile. The job history is there, but so is a photo, qualifications, education, and volunteering information with your personality sprinkled over all of it. Your LinkedIn Profile is essentially your resume on turbo. Lead recruiters to reach out to see if perhaps you are exactly who they were looking for. ![]() With that in mind, create a focused profile that tells your professional story. Realistically, that common theme is, “Hey, I’m exactly the team member you’ve been looking for. Each section needs to be intentional, and it should all revolve around a common theme. When considering your LinkedIn Profile, think of it as similar in structure to an essay you had to write in school.
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